Projects lion – Vareal Vietnam

DỰ ÁN

LION PROJECT

Lion Corporation: Supporting the development of the "by me" AI diagnostic service

Services provided

The client is Lion Corporation, which offers a wide range of high-quality products useful for daily life, including toiletries, medicines, and health foods.

” by me ” is a service that allows you to freely mix your favorite fragrance essences to create and purchase fabric softeners and mists to your liking.
We provided consistent support, from Vareal’s unique UI/UX consulting that incorporates design thinking, to system construction and AI development.

Issues and Initiatives

Creating an AI engine was one of the key issues in developing AI.

The challenges in developing this AI engine were:

Finding correlated factors for preference recommendations
Creating AI from limited data
Reduce the number of questions to improve UX

That’s what it was.

As part of the above efforts, we have implemented the following:

Consideration and proposal of AI algorithms that can reduce the number of questions
Conducting multiple online and offline user surveys
Consideration of question content and structure to achieve a more comfortable experience
Proposing a user-friendly UI plan with the persona in mind

Based on this, we developed an AI model that provides a better user experience.

PoC efforts

Online survey

We provided full support, from proposing survey content to designing a survey system for the target demographic, developing the app, and building and operating the system. Building a dedicated survey system led to an improvement in user experience, and enabled the client to smoothly collect the data they wanted.

Offline surveys

We utilized the client’s know-how to recruit panelists and collect data. By making it possible to collect data from users’ smartphones, we significantly reduced the effort required for offline data collection. We
developed an AI model from the survey data and were able to build an AI engine with a certain degree of accuracy, which led to the decision to conduct a PoC.

Campaign implementation

We conducted a campaign to obtain user feedback, and developed, built, and operated a feedback system to collect data.
Our data scientists analyzed this data and created a report in consultation with the client. At the same time, we verified the AI engine and UX, and developed, built, and operated an AI system with an API that connects to other companies’ services.

Ultimately, we compiled the data visualization and analysis results, the insights gained from them, future challenges and recommendations, and provided an executive summary in a document of over 300 pages.

We also held AI seminars for the client midway through the PoC, which helped deepen their understanding of AI.

The client also held seminars on their business for our members, which helped us deepen our knowledge of their business.

Support for this release

We built an AI model based on the feedback data obtained from the PoC, and handled everything from UI/UX design to development for the ” by me” AI diagnostic service, providing support right up to its release. We are currently also operating and maintaining the system, and will continue to support the improvement of the service.